タイムシェアを・・・ [情報]
スポンサーリンク
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さて、前回メディアを活用しようという話をしました。
今回は、「タイムシェアをいかに取るか？」という話をしましょう。
そもそもタイムシェアとはなにか．．．
それは、お客様となりうる人々の「生活の時間の一部」ということです。
人が完全に平等に与えられているもの・・・
それは「時間」です。
人は人生の３分の１を睡眠にあてています。
そして、仕事をしている時間、新聞や雑誌を読む時間、ゲームやSNSなどの娯楽に充てる時間。
もちろん遊びに行ったり、買い物したりという時間のこともそうです。
その人々の持っている限られた時間の一部をいかに自分の媒体などに誘導し、滞在してもらうか。
ということを意識することがいいと思います。
今様々な企業が努力をして、タイムシェアを取ろうとしています。
昔からそうです。
インターネットが普及する前は、人々のタイムシェはほとんどがテレビという媒体に向けられていました！
なので企業はテレビにCMを打つようにしていた。
ほかにも新聞や雑誌、電車のなかの広告など、人々の目が止まるところに常に
タイムシェアを取れるようにしています。
また、魅力的なゲームやテレビ番組もそうですね！
というわけで、ここの部分にフォーカスしていくことをおすすめします。
いかに人の目に留まるか、リピートしたくなるかなど
自分の媒体に魅力をつけていくことが大切ですね！！
――――――――――――――――――――――
――――――――――――――――――――――
さて、前回メディアを活用しようという話をしました。
今回は、「タイムシェアをいかに取るか？」という話をしましょう。
そもそもタイムシェアとはなにか．．．
それは、お客様となりうる人々の「生活の時間の一部」ということです。
人が完全に平等に与えられているもの・・・
それは「時間」です。
人は人生の３分の１を睡眠にあてています。
そして、仕事をしている時間、新聞や雑誌を読む時間、ゲームやSNSなどの娯楽に充てる時間。
もちろん遊びに行ったり、買い物したりという時間のこともそうです。
その人々の持っている限られた時間の一部をいかに自分の媒体などに誘導し、滞在してもらうか。
ということを意識することがいいと思います。
今様々な企業が努力をして、タイムシェアを取ろうとしています。
昔からそうです。
インターネットが普及する前は、人々のタイムシェはほとんどがテレビという媒体に向けられていました！
なので企業はテレビにCMを打つようにしていた。
ほかにも新聞や雑誌、電車のなかの広告など、人々の目が止まるところに常に
タイムシェアを取れるようにしています。
また、魅力的なゲームやテレビ番組もそうですね！
というわけで、ここの部分にフォーカスしていくことをおすすめします。
いかに人の目に留まるか、リピートしたくなるかなど
自分の媒体に魅力をつけていくことが大切ですね！！
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